The latest report by IMARC Group, titled “Probiotic Dietary Supplement Market Report by Form (Powder Stick Pack, Capsule, Tablet, Probiotic Drops), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, and Others), Application (Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, and Others), and Region 2024-2032“, offers a comprehensive analysis of the industry, which comprises insights on the global probiotic dietary supplement market growth. The global market size reached US$ 7.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032.
Factors Affecting the Growth of Probiotic Dietary Supplement Industry:
- Increasing Consumer Awareness about Gut Health:
One of the primary drivers propelling the growth of the probiotic dietary supplement market is the rising awareness among consumers regarding the importance of gut health. Over the past few years, there has been a significant shift in consumer preferences toward products that promote overall well-being, including digestive health. This shift is fueled by an increasing understanding of the crucial role of gut microbiome in maintaining digestive health and also immune function, mental well-being, and even weight management. Consumers are becoming more proactive about their health and are seeking out products that can help support a healthy gut microbiota. Probiotic supplements are viewed as a convenient and effective way to introduce beneficial bacteria into the gut, especially for individuals who may not consume enough probiotic-rich foods in their diet. As awareness grows, so does the demand for probiotic supplements, driving market growth.
- Increasing Prevalence of Digestive Disorders:
Another significant factor driving the probiotic dietary supplement market is the increasing prevalence of digestive disorders worldwide. Conditions such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and gastroesophageal reflux disease (GERD) affect millions of individuals globally and can significantly impact quality of life. In response to these challenges, many individuals seek complementary and alternative approaches to manage their symptoms and improve their digestive health. Probiotic supplements are among the most popular choices due to their potential to restore the balance of gut microbiota, alleviate symptoms, and promote overall digestive wellness. Clinical research supporting the efficacy of certain probiotic strains in managing specific digestive disorders has further fueled consumer confidence in these supplements. As a result, healthcare professionals are increasingly recommending probiotic supplements as part of comprehensive treatment plans for digestive health conditions, further driving market growth.
- Expanding Application Beyond Digestive Health:
Probiotic supplements were primarily associated with digestive health. However, in recent years, there has been a growing body of research highlighting the diverse potential health benefits of probiotics beyond the gut. This expanded understanding has opened up new avenues for product development and marketing, driving market growth. Probiotic supplements are now being formulated to target a wide range of health concerns, including immune support, mental health, skin health, and health of women. For instance, certain probiotic strains have been shown to strengthen the immune system, reduce the risk of respiratory infections, and even alleviate symptoms of depression and anxiety. Moreover, probiotics are increasingly being incorporated into products outside of traditional supplement formats, such as functional foods and beverages, skincare products, and infant formulas. This diversification of product offerings has expanded the consumer base for probiotics, attracting individuals who may not have considered traditional supplement formats.
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Competitive Landscape with Key Player:
- BioGaia
- Chr. Hansen Holding A/S
- Custom Probiotics Inc.
- Dietary Pro Labs
- Koninklijke DSM N.V.
- NutraScience Labs (Twinlab Consolidated Holdings Inc.)
- Probi USA Inc. (Symrise AG)
- ProbioFerm
- Protexin (Archer-Daniels-Midland Company)
- Reckitt Benckiser Group plc
- Vitakem Nutraceuticals Inc
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Form:
- Powder Stick Pack
- Capsule
- Tablet
- Probiotic Drops
Capsule dominates the market due to their convenience, ease of consumption, and ability to protect probiotic strains from environmental factors, ensuring optimal potency and efficacy.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy and Health Stores
- Online Stores
- Others
Pharmacy and health stores hold maximum number of shares due to their widespread availability, trusted reputation, and the ability to provide expert advice on supplement selection and usage.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy and Health Stores
- Online Stores
- Others
Nutritional supplements represent the largest segment due to their versatility in addressing a wide range of dietary needs, including filling nutritional gaps, supporting overall health and wellness, and addressing specific health concerns.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe’s dominance in the probiotic dietary supplement market is attributed to widespread consumer acceptance, a well-established regulatory framework, and a strong presence of key market players driving innovation and distribution.
Global Probiotic Dietary Supplements Market Trends:
A significant driver contributing to the growth of the probiotic dietary supplement market is the increasing adoption of probiotics in animal feed. Probiotics are being utilized in livestock and pet nutrition to improve digestive health, enhance nutrient absorption, and boost overall immune function. As consumers become more conscious about the quality of food products derived from animals and seek alternatives to antibiotics in animal agriculture, there is a growing demand for probiotic supplements in the form of feed additives. This trend is particularly prominent in regions with large livestock industries, such as North America and Asia-Pacific, driving market expansion beyond human health applications. Additionally, the global aging population is another key factor driving the probiotic dietary supplement market. As individuals age, they become more susceptible to digestive issues, immune system decline, and other health concerns. Probiotic supplements are increasingly recognized for their potential to support healthy aging by promoting digestive wellness, bolstering immune function, and mitigating age-related conditions such as osteoporosis and cognitive decline.
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