Custom T-shirt Printing Industry Overview

The global custom t-shirt printing market size is anticipated to reach USD 9.82 billion by 2030, exhibiting a CAGR of 11.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. Increasing preference for fashionable, customized, and unique clothing, as well as rising disposable income within the young population, are major factors driving demand for custom t-shirts worldwide. Customized t-shirts are primarily targeted toward the young population as these t-shirts allow them to design a t-shirt matching their style, personality, and preference.

Custom T-shirt Printing Market Segmentation 

Grand View Research has segmented the global custom t-shirt printing market based on printing technique, design, end use, sales channel, and region:

Based on the Printing Technique Insights, the market is segmented into Screen Printing, Digital Printing, and Plot Printing

• The screen-printing segment held the highest revenue share of more than 56% in 2022. The segment's high share can be attributed to its increased adoption on account of various benefits, including high print quality and high color vibrancy as thicker ink is applied to the product, particularly dark-colored apparel.
• The digital printing segment is expected to register the fastest CAGR of 12.0% from 2023 to 2030. The popularity of digital printing is on the rise among custom t-shirt printing service providers, considering it involves the use of a computer for processing and printing the artwork directly printed on the product’s surface, making it less time-consuming and affordable with a quick turnaround time.

Based on the Sales Channel Insights, the market is segmented into Online and Offline

• The offline segment held the highest revenue share of more than 52% in 2022. The offline channel is the traditional choice for custom t-shirt printing. Consumers, especially from developing countries, prefer the offline channel over online purchases for customized clothing.
• The online segment is anticipated witness the fastest CAGR of 12.9% from 2023 to 2030. The online sales channel allows an individual to select designs, colors, fabrics, and sizes for the t-shirt through an application or website. The online channel offers the convenience of browsing through all the products and provides information about the product. 

Based on the End-use Insights, the market is segmented into Commercial and Personal

• The commercial segment held the highest revenue share of more than 67% revenue share in 2022. The high revenue share of a commercial segment can be attributed to the increasing demand for custom printed t-shirts in sectors such as hospitality, media, and retail to cater to its increasing demand for company branding through logos printed on t-shirts.
• Personalized t-shirts with company logos or brand names are increasingly becoming popular as corporate gifting, which also duals up as off-the-clock marketing. The increasing demand for sports uniforms from sports clubs or teams is a major contributor to the commercial segment growth.
• The personal segment is expected to register the fastest CAGR of 11.7% from 2023 to 2030. The popularity of buying custom printed t-shirts is on the rise among individuals, especially for the slogan printed t-shirts. Along with the slogan printed t-shirts, there is also a growing demand for TV show-based theme t-shirts. 

Based on the Design Insights, the market is segmented into Graphic Designed Shirt and Artwork

• The artwork segment is expected to emerge as the fastest-growing segment, registering a CAGR of 11.6% from 2023 to 2030. The growing preference of customers toward using t-shirts or other apparel to support a cause or deliver a message is expected to contribute to the high growth of this segment.
• The graphic design shirts segment held the largest market share and accounted for more than 57% of the global revenue in 2022. The high share is attributable to the rising demand for custom t-shirts with pre-printed graphics. Graphic design t-shirts involve the printing of an existing design that does not require any further modifications.

Custom T-shirt Printing Regional Outlook

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East Africa

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Key Companies Profile Market Share Insights

Moreover, these players are investing in research and development activities to bring new products to the market. The companies are trying to expand their business operations to serve more customers with shorter delivery times. For instance, in October 2019, Printful Inc. announced the opening of its second fulfillment center in Europe to serve European customers in a better way and to meet the demand for faster shipping. 

Some prominent players in the global custom t-shirt printing market include:

• CafePress Inc.
• CustomInk, LLC.
• CustomThread
• Printful Inc.
• com
• Spreadshirt
• THEBLUEGECKOPRINTING
• THREADBIRD
• UberPrints, Inc.
• Vistaprint

Order a free sample PDF of the Custom T-shirt Printing Market Intelligence Study, published by Grand View Research.