The Covid-19 pandemic had a major effect on the paints coatings industry due to containment steps that resulted in the closing of automotive and industrial development activities. This created a serious effect on the use of paints coatings additives in the year 2020. Despite the fact that most paint additive production units have resumed production in a phased manner, the increasing number of cases and falling demand has caused concern among the major paints and coatings additive manufacturers.

The report: “Paints Coatings Additives Market Report – Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the paints and coatings additives market.
By Formulation: Water Based, Solvent Based, Powder Based, and Others
By Additives Type: Wetting and Dispersing Additives, Defoamers, Rheology Modifiers, Biocides, Metallic Additive, and Others
By End Use: Transportation, Industrial, Building and Construction, and Others
By Geography: North America (U.S, Canada, and Mexico), Europe (U.K., Germany, France, Italy, Netherland, Spain, Russia, Belgium, and Rest of Europe), APAC (China, Japan, India, South Korea, Australia, and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of Asia Pacific), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and RoW (Middle East and Africa)

The Asia Pacific region dominated the paints coatings additives market due to the growing residential segment and the increasing demand for multifunctional additives in the paints coatings.
Rising environmental regulations have led to an increased demand for eco-friendly additives; it is thus seen as a lucrative opportunity by the major players in the paints coatings additives market.
Paints coatings additives enhance resistance, help in the control of foam and improve paint effectiveness as well. Owing to such properties paints coatings additives are used in the architecture, automobile, manufacturing, commercial and residential sectors for paint coating applications.

 

 

Paints Coatings Additives Market Segment Analysis - By Formulation

Water based formulations holds the largest share in the paints and coatings additives market for the aforementioned period. Water-based paint and coatings additives modify the properties of paints to enhance viscosity, minimize foam, control shine, control flow, add anti-shipping capability, and allow the paint to be more impact resistant to maximize its performance. Water-based paint and coatings formulations improve paint efficiency by applying long-term water repellency to the paint itself. It also extends the life, value, and effectiveness of all latex paints. For long-term, multi-use, environmental protection, and safety, the production of water-based paint and coatings additives continue to be aimed at high efficiency in the forecast period.

Rheology Modifiers held the largest share in the paints and coatings additives market in 2020. Rheology modifiers effectively eliminate the spattering and dripping of paints and coatings during roller or brush application. Besides, the sedimentation of pigments is also avoided by rheology modifiers during the storage and transportation of paint and coatings reliably. Rheology modifiers paints and coatings additives are available in various supply forms such as powder, paste, and liquid to fit with the formulators' processing constraints. It also has additional functionalities such as wetting properties and environmental or health advantages such as free formulations of APEOs, VOC, odours and heavy metals. Thus, with an increase in the demand for rheology modifier additives the market for paints and coatings additives is anticipated to rise in the forecast period.

Building and Construction held the largest share in the paints and coatings additives market in 2020 and is projected to grow at a CAGR of 5.6% during the forecast period 2021-2026. Paints and coatings are used in this segment for surface protection, corrosion inhibition and decoration of buildings and structures. The rising construction industry has contributed to an increase in the consumption of paints, which in turn is projected to lead to an increase in the consumption of paints and coating additives. Also, the increasing use of additives for architectural paints such as wetting dispersion agents, defoamers, dispersants, and rheology modifiers enhances the surface properties of both residential and tertiary buildings in the construction sector. Therefore, with the rising building and construction activities worldwide the demand for the paints and coatings additives market is expected to grow in the forecast period.

 

The Asia Pacific region held the largest share with 37% in the paints and coatings additives market in 2020. This is due to the growing demand for paints and coatings from construction, automobile, furniture and industrial applications. According to the American Coatings Association, Asia Pacific was the largest area of paint coating production, accounting for about 47% of the market share in 2018. The rising construction industry is a key driver of the demand in this area. China, Japan and India are the key countries contributing to the growth of the market in the region due to the growing demand for paint from the construction industry in these countries. Thus, the demand for the paints and coatings additives market is therefore anticipated to increase in the APAC region over the forecast period.

Increasing demand for water-based paints coatings from the construction industry will raise the demand of additives.
The increasing demand for water-based paints coatings from the building and construction industry acts as an opportunity towards the growth of additives in the market. Water-based coatings are expected to dominate the market in the projected timeframe. Environmental regulations have led to a dramatic shift from solvent-based to water-based materials for architectural and industrial applications especially in North America and Europe. Also, the increasing usage of metallic additives for vibrant three-dimensional appearance in the water-based paints coatings for flooring system has raised the demand for additives. Water-based paints coatings do not generate cleaning solvents that minimize the production of toxic waste and mitigate the emission of VOCs during use, rendering them less dangerous to humans and animals. As a result, its increasing acceptance is projected to create opportunities for business growth in global paints and coating additives market over the forecast period.

Rising demand for paints and coatings from the automotive sector will upsurge the market.

Paint coatings additives are formulations that enhance paint and coatings' quality, flexibility, and efficacy and are characterized by features such as antibacterial, antifungal, and odorless. In the automobile industry, these paint coatings additives are used to modify, conserve, and control surfactant agents. Increasing demand for eco-friendly paints for automotive in various region is also estimated to drive the market demand. Furthermore, paint coatings additives break the bubbles that are formed in the paints while mixing for application on the automotive. In the automobile industry, paint additives also helps to improve the anti-coating assistance, UV protection, reduce the foaming and chipping of paints, and increase the dispersion of solids. With these paint additives, vehicle parts can withstand moisture, abrasion, contaminants, and elevated temperatures in a durable fashion. The use of appropriate wetting dispersion agents accelerates pigment surface wetting and, as a result, can greatly reduce dispersion time. Thus, rising demand for wetting and dispersing agents in paints coatings used in automotive industry has raised the market growth.

Paints Coatings Additives Market Challenges
Strict regulations on the use of solvent-based paints coatings limits the use of additives
The stringent rules of numerous governments and organizations concerning the adoption of solvent-based paints and coatings containing volatile organic compounds (VOCs) prohibit the utilization of additives. These regulations are being formulated for both manufacturers and consumers of paints and coatings. For instance, the U.S. Environmental Protection Agency (EPA) has developed legislation for the use of VOCs in compliance with the National Volatile Organic Compound Emission Standards for Commercial and consumer products. Increasing health consciousness and inexible policies on VOC content in various regions have pushed manufacturers to reduce the amount of VOCs in paints and coatings. In addition, different environmental policies have contributed to a high degree of change into greener buildings. This will further limit the use of solvent-based materials, which would reduce the market demand growth.

Technology launches, acquisitions, and RD activities are key strategies adopted by players in the paints and coatings additives market. Major players in the paints and coatings additives market are Evonik Industries AG, Arkema S.A, BASF SE, Solvay S.A, Lubrizol Corporation, Shin-Etsu Chemical Co., Ltd, Troy Corporation, BYK-Chemie GmbH, Kyoeisha Chemical Co., LTD., and AkzoNobel N.V. among others.

In September 2020, Lubrizol Corporation produced advanced 100 percent active dispersants water or biocide, to allow formulators greater freedom to avoid hazardous additives. In the paint formulation, these dispersants maintain the protective and esthetic benefits.