Athleisure Market expected to expand at the fastest growth rate over the forecast period

Athleisure Industry Overview

The global athleisure market size is expected to reach USD 662.56 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end user, distribution channel, and region:

Based on the Type Insights, the market is segmented into Mass, and Premium

Mass athleisure dominated the market with a share of over 60.0% in 2021. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are today considered work-appropriate.
Wellness has progressed from a niche lifestyle choice to a new status symbol and expression of personal beliefs that transcends many industries, from luxury travel to high-end beauty and fitness. Luxury fashion has been significantly affected by streetwear athleisure trends, which are motivated by current affluent consumers' need to mix comfort and style.

Based on the Product Insights, the market is segmented into Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others) Shirts, Leggings, Shorts, and Others

The shirts segment held the largest revenue share of over 30.0% in 2021. The yoga apparel segment held the second-largest revenue share in 2021 and is expected to witness the fastest growth over the forecast period.
Manufacturers are launching new products made using strong, durable, and quality materials. The availability of such sports apparel with enhanced properties including temperature control, moisture management, and other performance-boosting characteristics that prevent potential injury and discomfort has captured consumers’ interest.
Leggings also form an essential component of athleisure wear, since they are multi-purpose and can be easily worn as activewear as well as casual wear. Over the forecast period, leggings are projected to register a CAGR of 8.6% over the forecast period.

Based on the End-user Insights, the market is segmented into Men, Women, and Children

The women segment held the largest revenue share of over 40.0% in 2021. An increasing number of women taking membership in sports activities and growing participation in fitness clubs are contributing to the growth of the market.
Collaborations and partnerships with athletes, especially female players, are also adopted by market players to boost its athleisure demand for the women’s category. Additionally, product launches, the expansion into new markets, and innovations in the athleisure space are augmenting the market growth.

Based on the Distribution Channel Insights, the market is segmented into Online and Offline

The offline segment dominated the market and held a revenue share of over 60.0% in 2021. The online segment is projected to expand at the highest CAGR from 2022 to 2030. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits.
Independent businesses are making use of online purchasing and the ease of social media marketing to create high-quality gear for runners looking for items that meet their needs as well as their personal flair. According to f-trend data, more than 68% of consumers would prefer to use a home gym system than going to a gym.

Athleisure Regional Outlook

North America
Europe
Asia Pacific
Central South America
Middle East Africa

Key Companies Profile Market Share Insights

The market is competitive in nature owing to the presence of a high concentration of international players in the market. For instance, Athleta, a Gap-owned women's workout clothing brand, reported a 35% growth in net sales in the third quarter of 2020, while sales in the Gap-owned Old Navy's activewear category increased by 55%.

Some prominent players in the global athleisure market include: -