What are some common channels used for marketing to medical professionals?
Common channels used for marketing to medical professionals include:
Direct mail campaigns targeting specific specialties or practices
Email newsletters and educational content distribution
In-person sales visits and product demonstrations
Continuing medical education (CME) events and seminars
Advertising in medical journals, publications, and online platforms
Digital marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing targeted at healthcare professionals
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