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From a user perspective, the Instagram Story Viewer offers an immersive, full-screen experience that captivates attention with its visually rich content. It supports a variety of interactive elements such as polls, questions, and swipe-up links, enhancing engagement beyond passive viewing. For creators, the viewer provides invaluable insights through metrics like views and interactions, enabling them to gauge content effectiveness and refine their strategies. Brands leverage this feature to showcase products, announce promotions, and humanize their brand identity, capitalizing on the intimate nature of Stories to build loyalty and drive conversions.
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