Cold calling involves reaching out to potential leads with no prior relationship, making it more challenging but effective with a strong script. Warm calling, on the other hand, targets leads who have shown previous interest, making conversations easier and increasing conversion rates. While cold calling generates new opportunities, warm calling nurtures existing prospects, leading to higher engagement and better client relationships. A balanced strategy using both methods yields the best results.
Visit: https://brightcall.ai/blog/col....d-call-vs-warm-call-