Every element on the garment down to the zips were chosen solely because of how light it was." If Williams proved that luxury down jackets can inhabit the aesthetic universe of one of fashion's most attitudinal brands, Green made the case that the down jacket can, essentially, become anything - and that the material has uses outside of keeping the wearer warm. "I love things that are just whimsical and look like they used to do something but don't do anything anymore," Green said.

No brand achieves the balance of utility and fashion quite like Moncler. Drawing inspiration from couture designs, their structured down jackets with the finest of www.monclersoutlets.com trimmings often (and understandably) get pigeonholed into the category of a high fashion therefore "Dry Clean Only" garment.

Why risk potentially alienating core customers by handing over the keys According to Ruffini, "To continue to play a leading role in the industry today, means to be as flexible as possible while keeping a strong vision, as well as remaining faithful to the company's DNA. There is no reason to fight the change: change must be embraced and welcomed.

First, a warm embrace. The best thing about winter is that you can layer, you can wear the coat you've been looking at all year. My interest in photography is tied with fashion. I love the creative aspect, the narrative, and telling a story through a series of images.

The world is changing, and people do not want the same things as before. Lacquered - finish nylon was used to clad long coats whose down panels were interlinked by Williams - at - Alyx's trademark hardware, and extreme - collar tabard tops were presented in latex to create an impression that mixed the vaguely industrial Moncler Jacket with the vaguely kinky.