According to MarketsandMarkets, the probiotics in animal feed market is projected to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023, at a CAGR of 9.1% during the forecast period in terms of value. Owing to the increase in production and demand of compound feed along with rising consumption of feed additives in emerging markets such as Asia Pacific and South America.
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Challenge: High popularity of other feed additives
With the rise in animal health awareness and livestock production globally, the demand for feed products enriched with various feed additives is on the rise. Previously known and well-commercialized feed additives such as amino acids, phosphates, acidifiers, carotenoids, enzymes, mycotoxin detoxifiers, antibiotics, antioxidants, and vitamins, and mineral premixes are also tapping the feed market opportunities. These feed additives also aid in nutritional deficiency, growth, digestion, flavor enhancement and feed efficiency. These alternative feed additives have also received fair benefits from the high livestock products demand.
Probiotics in Animal Feed Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of probiotics in animal feed. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark).
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Increased prevalence of disease outbreaks to augment the market growth
Unsafe and adulterated feed ingredients reduce the immunity of animals, thereby causing productivity loss by affecting the quality of animal products. The increased prevalence of disease outbreaks has encouraged livestock farmers to purchase superior-quality feed products with additives. Safety and quality of products have always been a high priority for customers, as disease outbreaks can affect the production, trade, and consumption of livestock products, such as dairy products, meat, egg, and other by-products. Furthermore, regions affected by such outbreaks are banned from exporting products for a prolonged period until completely quarantined and controlled. In the recent past, the Asia Pacific region experienced outbreaks of SARA-CoV-2 virus (2019), H5N1 influenza virus (2014) and foot-and-mouth disease (2011), which impacted trade, and livestock producers incurred heavy losses due to increased awareness about animal welfare.
Health deterioration in animals due to the use of pharmaceuticals in animal feed has been a matter of concern, which has ultimately increased the demand for nutritive products by livestock farmers. Thus, the demand for probiotic animal feed is likely to rise at a rapid pace.
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Asia Pacific is expected to dominate the market during the forecast period
Countries such as China, India, Japan, Australia New Zealand, and rest of the Asia Pacific have been considered in this study. Some of the factors for the high demand of the market in Asia Pacific region includes growing population, rise in disposable incomes, and rapid urbanization. Increasing demand for meat and animal products among the growing population of the Asia Pacific region along with the rising affluence in the region resulted in high consumption of meat products. This has also resulted in intensified livestock production for meat, which in turn drives the need for improved animal health and performance.
The growth of the meat industry in developing economies such as India and China, as well as the increased consumption of quality meat products, are primary drivers for the Asian market. Augmented concern over livestock diseases and outbreaks of infections has further highlighted the importance of animal health and wellness to ensure the safety of end users. The advent of globalization and urbanization has caused a shift in consumer preferences, where consumers opt for nutritious, quality food products and like to experiment with food choices. These factors are expected to continue in the coming years, driving demand the for probiotics in animal feed market.