Based on the pricing model, the fixed pricing segment is predicted to grow at the fastest rate during the forecast period. The consumer durables electronics segment has dominated the visitor identification software market over the past few years and is expected to continue to dominate over the forecast period.

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Web development is no longer a one-time activity for organizations. Based on the huge amount of data gathered by this software, organizations can make their websites better over time.

Using web analytics tools effectively helps companies choose the right analytics vendor, which ultimately reduces costs and increases revenue, consequently strengthening the design of the sites and making them more accessible.

KEY TAKEAWAYS:

• The visitor identification software market is predicted to develop at a CAGR of 13.5% in the large enterprise section of the organization size category.
• The CAGR for the fixed pricing segment of the pricing model method category in visitor identification software market is anticipated to be 13.5% through 2032.
• In the United States, the visitor identification software market is estimated to reach US$ 4.6 billion by 2032, rising at a CAGR of 13.8% throughout the forecast period.
• By 2032, the visitor identification software market in the United Kingdom is expected to be valued US$ 539.6 million, with a CAGR of 12.9% through 2032.
• With a CAGR of 13.4% throughout the forecast period, China is expected to reach a market size of US$ 910.9 million in visitor identification software market by 2032.
• By 2032, the visitor identification software market in Japan is estimated to be worth US$ 742.6 million, growing at an annual rate of 12.4% through 2032.
• With a CAGR of 11.5% throughout the forecast period, South Korea is predicted to reach a market size of US$ 429.3 million in visitor identification software market by 2032.

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COMPETITIVE LANDSCAPE:

Among the companies operating in the visitor identification software market are Act-On Software, Inc., Zoho Corporation Pvt Ltd, KickFire, Clearbit, netFactor (bombora), SHARPSPRING, Upland Software and Liidio Oy (lead feeder).

The visitor identification software market in the United States is expected to reach a revenue of US$ 2235.76 Mn by 2027 due to a growing need among enterprises to maximize their revenue by offering customized solutions, managing web traffic, and increasing visitor numbers.